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About me

About me

This is the web site of Xurxo Martínez, Spanish journalist and UW Alumni. I'm working at El Periódico de Cataluña

When I grow up I want to prove that the most compelling and engaging communication strategies are those that implicate the audience, making them part of the process. And in order to create a great product is key to have all the players (Newsroom, Mkt, Technology, Product) working together.

I also want to create online pieces mixing text, video, audio, infographics, photos, and whatever media makes sense for the topic and the audience.

Favorite things. Dark chocolate, the sea, street art, cooking, listening to podcasts, wine, a movie theatre in the dark.

Write me a mail at

Things I've done

Things I've done

short summary of my professional life, Education, and other activities.

Right now I'm Head of Digital Content at El Periódico de Cataluña


Work as Product Manager

Bitban Technologies - Involved in projects such as:

  • Mediaset (Telecinco, Cuatro, Divinity, Publiespaña, Atlas...)
  • El Español
  • La Prensa
  • Telemetro / RPC
  • 14 y Medio
  • El Diario
  • La Razón
  • Ara
  • Te Interesa

Yahoo! Spain - redesign of the European News Site.

Terra Spain - definition of a new CMS for News and redesign of both News and Lottery properties. - Editorial member of the CMS redesign team.

Domestika - redesign of the social aggregator Fresqui. 

Editorial Work

La Voz de Galicia - Junior editor. Regular copy work + special reports on how the Internet works.

Terra Spain - Senior editor. Evening and Weekend Coordinator. Also worked for the News, Science, Culture and Movie teams - Head of the hard news area (Politics, World, Finance), including the Front Page and 24 Hour teams.

Yahoo! Spain - Head of News, Finance, Sports, and Gossip. 


Digital Media - Master of Communications in Digital Media (now called Communication Leadership) by the University of Washington (Seattle).

Legacy Media - Master in Journalism and Media by La Voz de Galicia and University of A Coruña.

Law - Bachelor's Degree in Law, University of A Coruña.

Video work

Both during my time in Seattle and back in Madrid, I've started shooting video, mostly documentary.

Find me Online